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Jan 16, 2020

I am a big FAN of David Meerman Scott, I read many of his books that inspired me to improve my marketing skills, I met him IRL here in Boston.

He just launched a new book Fanocracy: Turning Fans into Customers and Customers into Fans.

But this book has something very particular, the co-author is his daughter Reiko Scott, both were working for almost five years writing this book that now is a reality.