Jun 2, 2021
According to a Harvard Business Review article: Actually, Consumers Do Buy Sustainable Products, products with a sustainability claim on-pack accounted for 16.6% of the market in 2018, up from 14.3% in 2013, and delivered nearly $114 billion sales, up 29% from 2013. Most important, products marketed as sustainable grew 5.6 times faster than those that were not. In more than 90% of the CPG categories, sustainability-marketed products grew faster than their conventional counterparts. In this episode, I discuss with Randi Kronthal-Sacco from NYU Stern Center for Sustainable Business some insights about this report.